Izelia to launch at AFWL

Emerging brand Izelia will launch debut collection at Africa Fashion Week London

With Africa Fashion Week London just around the corner, the hotly tipped designers of the future are getting ready to showcase their exciting and innovative collections in front of the world’s press and fashion industry.

One of these new designers is Isatu Harrison, whose brand Izelia is due to launch a debut collection with a runway show at AFWL on the evening Friday 8 August. Isatu draws on her Sierra Leonean heritage to create a modern and
sophisticated range of ready to wear pieces in materials as diverse as sexy stretch denim and luxurious silk chiffon.
African wax prints with contemporary cuts are a feature of the debut collection – Izelia is a brand dedicated to bringing bold African prints to the high street!
With a look for every occasion, fashion from Izelia can brighten up your every day wardrobe as well as add flair to a more dressy outfit! Izelia pieces include military inspired jumpsuits and dresses in both elegant floor length and chic fitted styles, putting a new twist on African-inspired fashion. Isatu’s interpretation of upcoming fashion trends results in striking and beautiful multi-ethnic pieces and AFWL is the best place to glimpse the future of fashion in Izelia and other new brands.

Izelia Founder and Designer Isatu said of this launch “Africa Fashion Week London is a fantastic opportunity for an emerging designer like myself to showcase my talent. I look forward to raising awareness of my brand and am really
excited about meeting and mixing with influential people within the fashion community and get first hand feedback from buyers and customers on my collection. Overall, it will be a breathtaking experience as a first time designer, one that will set me on an incredible journey. This is exciting time in my life and I’m feeling really blessed for the
opportunity to showcase my designs.” Africa Fashion Week London is Europe’s largest event for African and African inspired fashion. It celebrates African design talent and the diverse ethnic influences of the Diaspora. AFWL aims to promote new and emerging designers that are inspired by the rich culture of Africa and incorporate this heritage into contemporary design. Standard and VIP tickets are available on the AFWL website.

Notes to Editors:
• IZELIA is the label of a Sierra Leonean born, London based designer Isatu Harrison. Isatu aspires to create stylish high street designs by modernising and transforming African prints to contemporary, stylish and flattering outfits.
• Africa Fashion London will be held at Olympia London, Hammersmith Road, Kensington, London W14 8UX on the 8th and 9th August 2014
• Tickets, including VIP, can be purchased from the Africa Fashion Week London website http://africafashionweeklondon.com/buy-tickets/
• For further press information and please contact Lady Charlotte Lynham at LadyCPR on info@ladycpr.com